Week One | Environmental Scan
Internal, Task & Macro Environments
SWOT GTBP Chapter 9 SWOT Analysis (85 - 88)
PESTEL GTBP Chapter 5 Analysing the Environment (31 - 40)
Week Two | Industry & Trend Analysis
Week Three | Competitive Analysis
Collecting Competitive Intelligence
Week Four | Competitive & Strategic Advantage(s)
Gap Analysis
Vertical Integration
Blue Ocean Strategy
Week Five | Risk Analysis
Limiting Factors and Obstacles
Critical Success Factors
Specific Risks and Countermeasures
Readings, Resources & Exercises | Week One
Read: Porter via Link.
Competitive Intelligence Advantage | Ch. 2, 3 & 9
Analysis Without Paralysis | 1, 2 & 6
Economics in One Lesson | (This modules 'ZAG') i.e to be completed before the end of the term.
Readings, Resources & Exercises | Week Two
WCBP | The Industry Analysis (45 - 64)
BPWB | Strategic Framework (97 - 103)
Readings, Resources & Exercises | Week Three
BPWB Assignment #5 | Competitors (61 - 72)
FITS Chapter 11 | Competition (165 - 179)
Readings, Resources & Exercises | Week Four
GTBP Chapter 6 Mapping the Value Chain (41 - 54)
Readings, Resources & Exercises | Week Five
DBP Managing Risks (251 - 282)
Workshops
Deliverables | Week One
Core Competencies GTBP Chapter 6 (41 - 54)
DBP | Chapter 4 Know yourself (57 - 80)
DBP | Chapter 5 Know the world (83 - 105)
BMG | Strategy (200 - 229)
Deliverables | Week Two
SWOT Analysis
PESTEL Analysis
Trend Analysis
"What wave are you riding?"
Deliverables | Week Three
Mystery Shopping
Strengths & Weaknesses
Competitive Profiles
Deliverables | Week Four
Gap Analysis
Mapping the Value Chain
Competitive & Strategic Advantage
Deliverables | Week Five
Break-even Analysis
Key Success Factors
Risk Assessment
Deliverables
CEED Required Texts | Program
GBP | Guide to Business Planning (Web)
DBP | The Definitive Business Plan (Web)
BPW | Business Plan Workbook
FITS | From Idea to Success (Startup Toolkit)
CEED 202 Module Texts
CIA | Competitive Intelligence Advantage
EOL | Economics in One Lesson
AWP | Analysis Without Paralysis
DM1 | 101 Design Methods
Module Reference Recommendations
DBI | Designing Brand Identity (CEED 203)
DRM | A Designer's Research Manual
DC | The Designful Company (CEED 203)
UMD | Universal Methods of Design
GAP | The Brand Gap (PowerPoint)